May 26, 2009
Spin Gym. "It doesn't look like you're doing much..." Yes, that is an actual quote from the spot, and pretty much sums it all up. I love this product. Ingenious. I'm just a bit skeptical that it will do much of anything. I guess it probably works as well as the Health Rider that my grandpa bought from an infomercial in the 80's...and I suppose they are, as usual, targeting the couch workout crowd...
If the pricing in the ad is a bit high for you, I've found a way to make your own for cheap. Just use a button and a string, as shown by this 6-year old girl, and pull the string tight to see the button spin. It's fun AND a workout!Unlike the Spin Gym, the button and string gym does NOT promise results, so don't email me to get your $0.05 back! See one unsatisfied customer below, and be warned.
May 25, 2009
May 22, 2009
The venerable Snuggie is just a backwards robe. I'm sorry to spoil it for you if that wasn't clear to you before, but it's pretty clear unless you've never danced in a backwards robe before. The Wearable Towel is, however, a 100% new idea. There has never been a mass-marketed towel with arm holes before...but that doesn't mean that it's a good idea. See if you can keep up while I explain the complexities behind why the Snuggie is a HUGE success, and the Wearable Towel....well, not so much. Yes, you could wear a bathrobe backwards if you want to keep warm while sitting on the couch and working the remote control, but you wouldn't wear a robe backwards to keep warm. Whereas, you CAN wear a robe after you towel off in the bathroom, and it will provide all the benefits of the Wearable Towel without looking weird. I own a robe, so I won't buy a Wearable Towel.
Now for my male audience. If you want to be cool, sexy, fun, exciting and hopelessly interesting, then buy a Wearable Towel and wear it as a toga when you go to the beach. Then, please take pictures of yourself at the beach and send to me. I will gladly share with my thousands of readers to show just how cool you are.
May 20, 2009
Grab-It. Sadly, I am unable to link their video here, but you can check out the Grab-Itinfomercial at http://www.4grabit.com/. Now This is truly a unique idea! Unless you are a professional carpenter, I guarantee that you have stripped quite a few screws in your day...and if you are a professional carpenter, you have certainly stripped even more screws. The GrabIt simply removes stripped screws. Nuff Said. But if you really want to see what else can be said in a -minute infomercial, check out their website.
May 19, 2009
May 18, 2009
May 15, 2009
...not an original phrase, I know, but it couldn't be more fitting for the new Dot-A-Lot ad. The music and announcer are non-stop, in-your-face and INCREDIBLY ANNOYING! IN FACT, FOR ME, WATCHING THIS AD IS LIKE READING AN EMAIL WRITTEN IN ALL-CAPS...ANNOYING ISN'T IT?!? With all that said, is this really what kids' products are coming to? I remember when I was growing up that I could entertain myself for hours with just a paper and pencil. Sometimes, we couldn't even afford the pencil. But today, there is an endless supply of tools to help aspiring artists begin their careers as soon as they are old enough to wipe their own behinds. Dot-A-Lot clearly makes a lot of dots, but it should receive more praise for making me so dizzy that I couldn't dial the phone to purchase... I don't think I'm alone. When I went to http://www.getdotalot.com/ to check it out, the site is no longer available. Maybe I mistyped the address...I don't know...I'm still a bit dizzy.
May 14, 2009
Heel Stick. I reviewed the Heel Stick ad in March, 2009. I wasn't singing it's praises, primarily because I REALLY don't like looking at feet...especially in HD! However, according to last night's airing of Pitchmen, the media test for Heel Stick was a success - a 2.5 ratio, or $25,000 in revenue for every $10,000 spent on media. I'm surprised to see that their website isn't showing up early on Google...so I'm hoping the product continues to be successful. I'd love to see more of the Pitchmen ads successful, so here's hoping they start to show up. Check out the ad:
May 12, 2009
On the contrary, the Hydrolyze Eye Treatment was expertly executed. Beautiful eyes...beautiful models. If I didn't already have perfect eyes with no wrinkles of my own, which is why I feel so comfortable judging the wrinkles of others, then I would be tempted to buy. When you watch these ads, pay attention to the difference. You can easily predict which will be the hit.
May 9, 2009
Check out the amazing demos in this infomercial:
May 8, 2009
May 7, 2009
5 good spots this week!
1. What Odor? - brand new from Billy Mays
2. Blox - repels stains, magical demos
3. Dishworx - like a normal brush, but now more expensive
4. Windshield Wonder - if you have short arms, you have to see this one!
5. Finally Fast - #2 product in recent rankings, with new $450 ad
What Odor? - Are you tired of Febreze and other air fresheners that don't have Billy Mays as a spokesman? Introducing Fresh Odor! It's exactly the same, except for the packaging that was designed by Billy's 8 year old niece. There's no need to wash your clothes anymore, even if you're sprayed by a skunk, simply spray it on and you'll be asking, "what odor?" With every purchase, they'll plant a tree (huh???). If they promised to kill a skunk with every purchase, I'd be more tempted...but in case you're still interested, you can buy the product at http://www.whatodor.com/.
Blox. Not a new product, but this is a brand new ad. Now this is one cool product. It reminds me of OxiClean back in the late 90's when they were more edgy. "Blox blocks hundreds of stains!" You have to see some of these demos...the stains literally roll off the shirt. This new spot features a new host, but I like the old one better. Check out Jason Williams on HSN directly below the new ad. He used to be the host for the old ads. What can I say, I'm a sucker for British guys. If you're interested in the product, check out http://www.preventstains.com/. Which host do you prefer?
Dishworx. If you have dirty dishes, then you need Dishworx! Unless of course you already have one of those $1.99 brushes from the grocery store, then you really don't need Dishworx. If you ever wished you had a more complex way to clean your dishes, this is it! I must admit, I like the concept. It's kind of a knock of of the SonicScrubber (http://www.sonicscrubber.com/), one of my all-time favorites. The Dishworx demos are pretty cool, and if you call within 30 seconds of seeing the ad, you'll probably end up buying. However, if you take a few extra seconds to think about this one, you'll realize that it would be easier to clean off your dishes under the faucet with a cheap, but trusty brush. (http://www.mydishworx.com/)
Winshield Wonder. Do you have trouble reaching the inside of your windshield to get it clean? Do you wish you had a gadget that could extend your reach 4 MORE INCHES! Are you looking for one more contraption that you'll forget you have within the first week?...Then the Windshield Wonder is for you! The concept is funnier than the ad, but it's still worth checking out. (http://www.buywindshieldwonder.tv/)
FinallyFast.com. This website has had the #2 ranked ad for the past several weeks. For some reason, they decided to produce a new spot, and it appears that they have a production budget of less than $500 to produce the ad. This one is worth watching just to see that you apparently don't need to make a high quality ad to make millions off of TV. Who wants to loan me $500 so I can finally produce an ad for my invention, a blanket with sleeves?
This product has quite a history. A similar device was first launched in the 1960's as the Chop-o-Matic by infomercial legend, and the original TV pitchman, Ron Popeil. This was the first of many products that Ron Popeil sold over TV as the true pioneer of the infomercial. The Chop-o-Matic was a huge success then...why not try it again 50 years later??? Sadly, we're seeing less and less true innovation in infomercial products each year.
Check out the timeline of products through their fascinating videos below...first Ronco's Chop-o-Matic, then the Slap Chop, and finally, Billy May's brand new Quick Chop.
May 6, 2009
Remember to catch Pitchmen tonight on the Discovery Channel.
May 5, 2009
May 4, 2009
You have to love Joe Fowler in this ad. Joe is just as energetic as Billy Mays, but so much more pleasant. Joe was made famous by the NuWave Oven (http://www.mynuwaveoven.com/) which has been a big 30 minute infomercial for years.