June 29, 2009
TV will never be the same!
June 28, 2009
Details of his passing are still sparse, but FOXNews posted what information we do know a few hours ago.
'Infomercial King' Billy Mays Found Dead in Home - Celebrity Gossip Entertainment News Arts And Entertainment - FOXNews.com
'Infomercial King' Billy Mays Found Dead in Home - Celebrity Gossip Entertainment News Arts And Entertainment - FOXNews.comPosted using ShareThis
June 26, 2009
The great news is that if you have an invention of your own and can't get an audience with TeleBrands, it only costs a few thousand dollars to work with a proven advertising producer and get your product on national television. If it makes money, TeleBrands and their counterparts will be knocking down your doors to license your product. I've had a few friends go this route with great success. The producer I know best is Harvest Group in Colorado (www.harvestgrowth.com), but there are a few others as well.
You can read the full USA Today front-page article HERE.
Or see A.J.'s interview below:
June 23, 2009
I'm not sure I've ever seen an offer quite this extensive...for $19.99, they somehow give you a stuffed neck pillow, an inflatable travel pillow insert, a Cozy "arm hammock," a fleece blanket, a fleece scarf, an eye mask and a travel case. I recently purchased a neck pillow in the airport for $20 by itself!
June 19, 2009
Comfort Wipe. Intrigued? One of my all-time favorite lines from any movie is in Adam Sandler's Big Daddy, when the little boy gets all excited and exclaims "I wipe my own A#@, I wipe my own A#@!" That is a monumental achievement in a child's life. The first wipe. For parents, it's an even more monumental occasion since it's the last time they will have to wipe their bums for them. Over the course of several decades, though, wiping your rear gets less and less exciting. I must say that I actually don't even enjoy the experience any longer. However, I do look forward with worry and anxiety for the day that I will no longer be able to wipe myself. For those that are getting closer to that undesireable destination, there's now a product that promises to give you a few extra days of control...a few extra days where you can still wipe yourself without help from the attending nurse. I guess for even a few extra days, I would pay anything. Yes, this is a REAL product...check out their website.
June 18, 2009
June 9, 2009
Well, after being banned from the air waves - a ruling came down several years ago that Kevin couldn't sell anything on TV with the exception of books (huh?). Rather than being beaten down by this hurdle, he went on to sell millions of copies of "Natural Cures They Don't Want You To Know About." This was followed up by his smashing success, "Debt Cures They Don't Want You To Know About." Next came "The Weight Loss Cure They Don't Want You To Know About." You get the idea. I've heard from a very reliable source on YouTube that he's ready to launch one of the following as his next big success:
- Federal Stimulus Package Cures They Don't Want You To Know About
- Global Warming Cures They Don't Want You To Know About
- Cures For Infomercial Scams I Don't Want You To Know About
It's easy to judge Kevin Trudeau. I wrote him off years ago when I first heard about his chastisement from the FTC. However, a recent ruling came down against him for $37MM in response to supposed fraudulent claims made in his "Weight Loss Cure"advertising. Read his bio on Wikipedia (http://en.wikipedia.org/wiki/Kevin_Trudeau), and you're sure to come to the same conclusion...BUT, watch this video of a recent "television" interview and you may change your mind...a great example of just how convincing he can be...even when you want to hate him...
There are several more videos in the long interview...I just wanted to give you a small taste here...
June 5, 2009
Shark Tank is essentially a forum where inventors pitch their business ideas to a panel of investors in an attempt to convince these millionaire investors to share their own money to launch the entrepreneurs' dreams. The panelist that is sure to capture our attention is Kevin Harrington. As the founder of OmniReliant Holdings, Kevin has been a mainstay in the DRTV industry for years. You may remember it was his brother that funded the Dual Saw on Pitchmen a few weeks back.
Check out the trailer for the show:
...and compare with the U.K. version, Dragon's Den:
June 3, 2009
iCan Health Insurance: Pure genius. Getting Billy Mays involved in an insurance ad was a very creative idea. We have so many insurance options, and most of us are hesitant to trust a brand we're not familiar with. iCan smartly linked up with Billy to bring credibility to the company. Also, the positioning of the ad is ideal for our economic times...healthy insurance for everyone. I haven't seen this ad show up in the rankings, but I'm sure it will be a continued success if the business that backs it up is legitimate...or until our U.S. government starts to provide free insurance to everyone...
New Awesome Auger: Seasonal products don't work on DR. Power tools cannot be successful in a 2-minute infomercial. We've heard claims like these before, and, frankly, I'm surprised Billy took on this product in the first place. However, ever since its first airing, the Awesome Auger has been a steady hit each summer, and 2009 appears to be no different. Is it Billy's attention grabbing personality? Is it because of the powerful demos that make it look like your household drill can rip up even the toughest problems in your backyard? I'm not sure, but this is certainly one of those ads you can't turn off when it comes on. Expertly done, and very compelling...not that I'll ever buy an Auger, but I still love the entertainment value of the ad...