OUT....Wow! I think we've found the new Oxi Clean. Cleaning products have been boring for the past several years, even Billy May's cleaning product ads are much tamer than they used to be. Finally, I found a product that delivers powerful cleaning demos that seem almost too good to be true. OUT Paste (http://www.outpaste.com/) is a brand new product I found this weekend that showcases truly instantaneous stain removal. The difference is that the demos are shown in real time, unlike the questionable before/afters or fancy camera switches ala ShamWow. OUT Paste looks like the real thing. Can it really work this well? I'm eager to hear about your usage experience. I'll certainly be posting mine as soon as I can get my hands on a tube.
Check out the amazing demos in this infomercial:
May 9, 2009
May 8, 2009
Obama Stamps
Obama Stamps. But not real stamps. "These stamps are for collectible, souvenir and personal usage only. They cannot be used as U.S. postage." This statement is, of course, only in the fine print. This is not a political website, but if it were, I could discuss this new infomercial product in one of two ways...please bear with me:
Liberal website: Today marks a monumental day in the history of this country. 40 years after Martin Luther King and 145 years after the death of Abraham Lincoln, we have an African American man as the leader of the free world. Hope and change. Those are the promises with
which Barack H. Obama inspired our nation during his campaign, and those were the first two promises he kept. In the dire economic situation that our 44th President inherited
from the less capable George W. Bush, Barack gives us hope that things will get better. And hope is exactly what we need to keep us going as we lose our jobs at alarming rates and lose our homes to predatory lenders. Change was announced. Change was discussed. And Change is happening. Finally, we have a House, as Senate and a President that can work together to effect real change. Health Care reform. Equality for all. A change in the way we perceive ourselves and in the way we are perceived in the international community. "Yes, we can" started as a stump speech to inspire us to hope for a better world and to give us the confidence that our government could help us change our individual lives. Today, you can celebrate in pride by purchasing 20 $1 commemorative stamps to be proudly used on packages, post cards, letters and to be saved for future generations. There's no upcharge on this one, you simply pay the face value for the stamps and continue to be inspired for the rest of Barack's 2 terms as President and for the rest of your lives as a proud member of the international community.
Conservative website: After only 100 troublesome days in office, Barack Hussein Obama is already being commemorated with a fitting souvenir. Never before has a sitting President of the United States of America been featured in so many late-night infomercials, unless yo
u count the liberal whacko's selling comedy DVDs of George W. Bush or Bill Clinton's appearance in Girls Gone Wild. Only 4 months into his first (and hopefully last) term in office, Barack is featured on the "Yes We Can" Collectible Self-Sticking Stamp set. For only $19.99, you'll get 20 stamps, featuring images of Barack and his wife Michelle. Each stamp has a face value of $1, so it sounds like a great deal, right? Well...similar to Barack himself, the stamps aren't really worth as much as they claim to be. When you read the fine print, you learn that "these stamps are for collectible, souvenir and personal usage only. They cannot be used as U.S. postage." In other words, they have "$1" printed on them, but no one would actually give you $1 to buy them from you. They have no dollar value. They are stickers...but each sticker costs $1. Personally, I like the idea because they are a symbol of our great leader. They appear to have value, but when you read the fine print, there's nothing there, and when you try to trade them for something of value, you're told that there is no money back guarantee. Luckily, the stamps only cost $20, whereas Barack has already cost $9 Trillion. I'll take the stamps any day of the week!
Speaking non-politically, again, I can't wait to see if these are successful. It's been amazing to see how many different collectible items have already been sold since President Obama first took office. This isn't the best I've seen, but I guess you never know what will work.
May 7, 2009
What Odor? - You saw it here first!
Who needs to watch Pitchmen on the Discovery Channel when you can see all the new DRTV spots on this site? We reviewed Billy Mays' What Odor product way back in March when it first launched...check out what we had to say:
5 good spots this week!
1. What Odor? - brand new from Billy Mays
2. Blox - repels stains, magical demos
3. Dishworx - like a normal brush, but now more expensive
4. Windshield Wonder - if you have short arms, you have to see this one!
5. Finally Fast - #2 product in recent rankings, with new $450 ad
What Odor? - Are you tired of Febreze and other air fresheners that don't have Billy Mays as a spokesman? Introducing Fresh Odor! It's exactly the same, except for the packaging that was designed by Billy's 8 year old niece. There's no need to wash your clothes anymore, even if you're sprayed by a skunk, simply spray it on and you'll be asking, "what odor?" With every purchase, they'll plant a tree (huh???). If they promised to kill a skunk with every purchase, I'd be more tempted...but in case you're still interested, you can buy the product at http://www.whatodor.com/.
Dishworx. If you have dirty dishes, then you need Dishworx! Unless of course you already have one of those $1.99 brushes from the grocery store, then you really don't need Dishworx. If you ever wished you had a more complex way to clean your dishes, this is it! I must admit, I like the concept. It's kind of a knock of of the SonicScrubber (http://www.sonicscrubber.com/), one of my all-time favorites. The Dishworx demos are pretty cool, and if you call within 30 seconds of seeing the ad, you'll probably end up buying. However, if you take a few extra seconds to think about this one, you'll realize that it would be easier to clean off your dishes under the faucet with a cheap, but trusty brush. (http://www.mydishworx.com/)
Winshield Wonder. Do you have trouble reaching the inside of your windshield to get it clean? Do you wish you had a gadget that could extend your reach 4 MORE INCHES! Are you looking for one more contraption that you'll forget you have within the first week?...Then the Windshield Wonder is for you! The concept is funnier than the ad, but it's still worth checking out. (http://www.buywindshieldwonder.tv/)
5 good spots this week!
1. What Odor? - brand new from Billy Mays
2. Blox - repels stains, magical demos
3. Dishworx - like a normal brush, but now more expensive
4. Windshield Wonder - if you have short arms, you have to see this one!
5. Finally Fast - #2 product in recent rankings, with new $450 ad
What Odor? - Are you tired of Febreze and other air fresheners that don't have Billy Mays as a spokesman? Introducing Fresh Odor! It's exactly the same, except for the packaging that was designed by Billy's 8 year old niece. There's no need to wash your clothes anymore, even if you're sprayed by a skunk, simply spray it on and you'll be asking, "what odor?" With every purchase, they'll plant a tree (huh???). If they promised to kill a skunk with every purchase, I'd be more tempted...but in case you're still interested, you can buy the product at http://www.whatodor.com/.
Blox. Not a new product, but this is a brand new ad. Now this is one cool product. It reminds me of OxiClean back in the late 90's when they were more edgy. "Blox blocks hundreds of stains!" You have to see some of these demos...the stains literally roll off the shirt. This new spot features a new host, but I like the old one better. Check out Jason Williams on HSN directly below the new ad. He used to be the host for the old ads. What can I say, I'm a sucker for British guys. If you're interested in the product, check out http://www.preventstains.com/. Which host do you prefer?
Dishworx. If you have dirty dishes, then you need Dishworx! Unless of course you already have one of those $1.99 brushes from the grocery store, then you really don't need Dishworx. If you ever wished you had a more complex way to clean your dishes, this is it! I must admit, I like the concept. It's kind of a knock of of the SonicScrubber (http://www.sonicscrubber.com/), one of my all-time favorites. The Dishworx demos are pretty cool, and if you call within 30 seconds of seeing the ad, you'll probably end up buying. However, if you take a few extra seconds to think about this one, you'll realize that it would be easier to clean off your dishes under the faucet with a cheap, but trusty brush. (http://www.mydishworx.com/)
Winshield Wonder. Do you have trouble reaching the inside of your windshield to get it clean? Do you wish you had a gadget that could extend your reach 4 MORE INCHES! Are you looking for one more contraption that you'll forget you have within the first week?...Then the Windshield Wonder is for you! The concept is funnier than the ad, but it's still worth checking out. (http://www.buywindshieldwonder.tv/)
FinallyFast.com. This website has had the #2 ranked ad for the past several weeks. For some reason, they decided to produce a new spot, and it appears that they have a production budget of less than $500 to produce the ad. This one is worth watching just to see that you apparently don't need to make a high quality ad to make millions off of TV. Who wants to loan me $500 so I can finally produce an ad for my invention, a blanket with sleeves?
Billy Mays' Quick Chop, a Slap Chop Parody??
Quick Chop. Brand new this past week, Billy introduced the Quick Chop. The product is EXACTLY the SAME as Vince Offer/Schlomi's Slap Chop. Can we take a moment to analyze the egos of these pitchmen? First, Billy launches Zorbeez...then Vince copies and blows Billy out of the water with the Sham Wow....then Vince launches the Slap Chop...and is copied within months with Billy's Quick Chop. The winning product? We'll have to wait and see, but my money is the on Slap Chop...Billy followed too soon.
This product has quite a history. A similar device was first launched in the 1960's as the Chop-o-Matic by infomercial legend, and the original TV pitchman, Ron Popeil. This was the first of many products that Ron Popeil sold over TV as the true pioneer of the infomercial. The Chop-o-Matic was a huge success then...why not try it again 50 years later??? Sadly, we're seeing less and less true innovation in infomercial products each year.
Check out the timeline of products through their fascinating videos below...first Ronco's Chop-o-Matic, then the Slap Chop, and finally, Billy May's brand new Quick Chop.
This product has quite a history. A similar device was first launched in the 1960's as the Chop-o-Matic by infomercial legend, and the original TV pitchman, Ron Popeil. This was the first of many products that Ron Popeil sold over TV as the true pioneer of the infomercial. The Chop-o-Matic was a huge success then...why not try it again 50 years later??? Sadly, we're seeing less and less true innovation in infomercial products each year.
Check out the timeline of products through their fascinating videos below...first Ronco's Chop-o-Matic, then the Slap Chop, and finally, Billy May's brand new Quick Chop.
May 6, 2009
Pitchmen - Billy Mays and Anthony Sullivan on Rachel Ray
Rachel Ray had the ever-increasingly famous infomercial heroes Billy Mays and Anthony Sullivan on her show on April 15. I've attached a clip for your enjoyment. She challenges them to pitch coffee cups and insulating sleeves (you know, the ones you get for free at Starbucks...). They do a great job at pulling in a crowd, though I'm sure the Rachel Ray camera crew had something to do with it. If you ever see an expert pitchman in action at a home show, they are equally as successful....Anthony Sullivan sums it up expertly, "Life's a pitch, then you buy."
Remember to catch Pitchmen tonight on the Discovery Channel.
Remember to catch Pitchmen tonight on the Discovery Channel.
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