Fashion Week in NYC is a HUGE event every year. New brands are launched. Celebrity fashions are formed. Millions of dollars are booked. This year, however, the biggest story (at least for my thousands of readers) was the launch of several new Snuggie models for dogs, kids and trendy adults. Ross "the Intern" Matthews was the emcee, and although he lacked his normal hilarious sarcasm, the event was a monumental success.
Thank you Allstar Marketing for taking As Seen On TV products to this level!
Details from the Allstar Marketing press release:
On Tuesday, September 15, 2009 Snuggie™ held its first-ever fashion show to display its latest colors and styles! Celebrity host Ross "The Intern" Mathews narrated the event.The Snuggie™ Fashion Show featured lights, cameras and glamorous models as they struck a pose in new Snuggie™ blankets. Of course, it wouldn't be a Snuggie™ affair without a few surprises along the way, such as canine models in the new Snuggie™ for Dogs blanket coats and the unveiling of limited edition Snuggie™ designs that will be available online and through television offers this holiday season.
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