July 31, 2009

Bottle Tops.

Bottle Tops. Love it! Not in the "I want to buy you" way, but more like "this product is hilarious!" Imagine yourself, if just for a moment, in the year 1976. You can see the bell-bottom jeans. Smell the fondue. Taste the Tab Cola dripping from the hi-tech aluminum can into your diet soda bloated belly. Can you believe you used to drink from glass bottles? And soda used to be made without saccharin? Not now. May inexpensive and virtually unbreakable aluminum cans live forever!

Before those darn dolphins swallowed all the plastic 6-pack rings, aluminum soda cans were all the rage. They were absolutely perfect!...with the minor problem that they weren't resealable. Enter Bottle Tops. Now you can add a resealable lid to your aluminum can and store opened containers in the fridge...bring it with you on your next bike ride...or turn it into a dry ice bomb.

Now roll forward to the year 2009. Plastic bottles are everywhere. Plastic water bottles in the conference room. Soda bottles at the gas station. Even the vending machine at Wal-Mart dispenses these little technological marvels that can safely be swallowed whole by even the smallest dolphins. If you live in West Virginia (no offense), maybe you haven't seen these plastic bottles yet. You will love Bottle Tops on top of your soda cans. For the rest of us, if we really want to reseal our soda, can't we just buy the bottle instead?

Click here to see the Bottle Tops website.

July 29, 2009

Potty Patch.

Potty Patch. Yes, you read correctly. No, this is not at all related to the smokers patch, but that would be pretty funny too. Potty Patch helps your dog poop inside your house. Am I the only one that thinks that dog poop is REALLY stinky? When it gets stuck on your shoe, it takes days of soaking to remove the smell. But if you just can't get enough dog poop in your home, Potty Patch brings it ALL inside. It's basically a kitty litter system for dogs. The only difference is that cats are tiny, and so is their poop. Dogs are totally different, and did I already say that they are totally stinky? Very funny ad though...

July 28, 2009

Turbo Snake

Turbo Snake. Love it! Drano never seemed to make a dent in the tough clogs in my decades old Chicago apartment. I once hired a plumber for a couple hundred dollars to clear out a stuck drain. The need is real, and people are frustrated with current options. Turbo Snake appears to solve the problems by being an easy solution to remove the toughest clogs. Plus, the demos are powerful. We've seen that combination before, and it usually leads to a successful campaign.

July 24, 2009

Pitchmen - Grater Plater & Mighty Putty Wood

Update: a fellow As Seen On TV Fan found the Mighty Putty Wood commercial. Thanks Dino! Check it out at this LINK. He also found the Mighty Tape commercial HERE.

Pitchmen. After a week hiatus from serious infomercial production, the Discovery Channel Pitchmen show finally got back to business with a head to head infomercial competition. This time, they produced virtually the same spot for the Grater Plater - one spot starring Billy Mays and the other starring Anthony Sullivan. I was inclined to believe that Anthony Sullivan would outperform Billy simply because this was a low intensity, non-demo-intensive product. Basically, as the spot states, "it's a cheese grater and a plate." However, as most everyone else in the world would predict, Billy Mays beat out Sully by 40% and delivered a 3 to 1 ratio...a huge hit!

My only question is if Billy's spot did so much better, why is Sully's spot featured at http://www.graterplater.com/? Check out the videos for yourself and see which you think is better...

Billy Mays

Anthony Sullivan

Mighty Putty Wood. Now wait a minute. I could have sworn that they told us on tonight's Pitchmen that the brand new Mighty Putty spot with Billy Mays on the HMS Bounty blew away the results of the previous version...hmmm...I couldn't find the new spot anywhere online...not even on the "official" Mighty Putty website. Strange. It makes me wonder how much of Pitchmen is true and how much is just a pitch...either way, it continues to be the BEST reality show on TV!

July 23, 2009

EZ Find

EZ Find. If you're like me, and you know you are, then at least once within the past week you have lost your TV remote and said to yourself, "why can't they make a locator on the remote control? If they can make one for cordless phones, how hard could it be?" Then you go to Google and Amazon to see if the product already exists. Here's what I've found so far...

These is just 1 example from more than 450,000 results on Google and about 20 different versions that you can purchase on Amazon. EZ Find. Yes, it is easy to find several versions of your product! Still, the fact that so many people have asked the question, and most haven't gone to Google to search for their product, they may have something here. I suspect that most viewers will go through the same process I did when I first saw the ad:

  1. Where is my remote so I can change the channel.

  2. Ugh, I can't find it.

  3. Wait a minute, what's this? Are you telling me someone came up with a solution so I never have to lose my remote again? Wow!

  4. And it comes with several unique pieces so I can track my phone, my keys, my remote....

  5. Did I really eat that whole bag of Cheetos during one episode of Jon & Kate?

  6. Will it attach to my 3 year old?

  7. $200? No way.

  8. Wait a minute, they cut the price to $29.99.

  9. Now wait another minute, that's two payments of $29.99.

  10. That's gotta be more than $50!

  11. Do I really lose my remote that often? And what's wrong with always watching the same channel anyways?

  12. What happens if I lose the EZ Find?

And the final question is the killer. I suspect this won't sell very well, but I suppose I've been wrong before. Here's the EZ Find ad for your enjoyment:

Now where are my keys so I can get out of here?...

July 20, 2009


Hair Lites. The at-home, easy-to-use hair highlighter. Only $19.95. Love it!

When I go to the Aveda Salon for highlights, I never walk out the door without paying at least $200. This product I'm willing to try out, even though I have low expectations in my own ability to give myself good highlights...can it really be that easy?

Some other "at-home" products I'd like to see on television...

At-Home Tattoo Kit

At-Home Piercing Kit

Just PLEASE...PLEASE...watch the instructional videos in their entirety before using...it's not as easy as it looks!

July 17, 2009

Twist Away Hair Removal - OUCH!

Ouch! I have a few painful memories that really stick out.
  • Losing a toenail in a marathon.
  • Accidentally spraying sunscreen in my eye.
  • Waxing.
  • Watching The View.
  • Realizing that I'm not in high enough of a tax bracket to be upset with Obama's tax hike.
  • And...getting my arm hair stuck in a spring...there was nothing I could do to avoid pulling out a couple dozen hairs...Yikes!

I'm happy to announce that if you look for ways to torture yourself, a brand new product gently rolls across your body and pulls all the hair out from its roots. It's a path of pain. With waxing, you get all the pain over in a flash. But if that's not good enough for you, try out the Twist Away Hair Removal system to slowly and methodically pull hairs out one by one.

Value Option. If you really like this product, but can't afford the $15, you can buy a competitive product at Home Depot for $0.79. Don't say I never did anything for you.

July 16, 2009

Discovery Channel's Pitchmen picked up for 2nd season!

Breaking News. With the passing of our friend, Billy Mays, many of you have asked me if Pitchmen would be returning for a second season. Disovery Channel has just confirmed that they will in fact be bringing back Anthony Sullivan for a second season, and Billy's son, Billy Mays III will be closely involved in the production. That's great news for As Seen On TV Fans!

Discovery Channel sent out the below press release earlier this week:

[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]
- Encore Presentation of PITCHMAN: A TRIBUTE TO BILLY MAYS to Air July 24 at 10PM ET/PT -
Discovery Channel's PITCHMEN, the 12-part series that featured the late Billy Mays II and his business partner, Anthony 'Sully' Sullivan, will be back for a second season. Because of the success of the series first season, and as a tribute to Mays' legacy, the show will continue. PITCHMEN, which is produced by Original Productions, a division of Freemantle Media, took viewers behind the curtain into the billion dollar infomercial industry, as Mays and Sullivan helped everyday men and women bring their inventions to the masses. Discovery Channel is developing the format of season two with Mays' son, Billy Mays III, Anthony Sullivan and Thom Beers, CEO of Original Productions. More information will be announced as it becomes available. A premiere date for season two of PITCHMEN hasn't yet been set.
PITCHMAN: A TRIBUTE TO BILLY MAYS, which first premiered on Discovery Channel on July 9, will re-air Friday, July 24 at 10PM ET/PT. The special pays tribute to the larger-than-life infomercial pioneer - the products he launched, the numerous inventors he helped, and how this family man from Pittsburgh became a household name, ultimately redefining television ad sales.
About Discovery Channel
Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
Original Productions
Founded by Thom Beers in 1997, Original Productions produces authentic non-fiction programming featuring everyday heroes in extraordinary situations, including mega-series Deadliest Catch and new hit phenomenon Pitchmen. Beers' steadfast focus on top-notch storytelling with engaging personalities in high risk circumstances has produced more than 1,000 hours of original programming since the company's inception. In February 2009, a majority stake in the company was purchased by FremantleMedia, one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company.