December 22, 2009
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December 16, 2009
But wait, this year, I can have my cake and still fit into my sexy jeans! The Perfect Fit Buttons essentially grow your pants size without actually growing your pants size. Makes sense. I'm pretty intrigued with the idea. I would make fun of the product, but I've discovered that the more I make fun of an infomercial product, the bigger the hit it becomes. So, for this one, I'm going to take early credit in saying that it will be a monster hit!
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December 14, 2009
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That's not Max's funniest product, though. Check out his first product launched after selling OxiClean to Church & Dwight: Aaah Toilet Paper Foam. I like Max. Few people are as warm and friendly as Max, so I won't comment too much on the spot, but I'd love to hear what you think...
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December 10, 2009
Here's where this spot falls apart:
- The cleanest surfaces in the entire spot appear in the "problem" intro!...it's all downhill from there.
- "Spray it on...stains are gone" - fantastic tagline! Unfortunately, it accompanies low budget, unbelievable animation. This is the opportunity to really pull the audience with a wow demo...by now, you've lost half of them.
- Wait...if the product "works like magic"...if it works instantly, why are 99% of the demos before/afters? Again, you've lost me. The product has no credibility, and we're only 40 seconds in.
- Dirty patio furniture? Is it? It doesn't look to bad to me. A paper towel should do the trick.
- Testimonials. Ahhh, the tried and true way of convincing consumers that a product really works. The problem is that in a powerful cleaning product spot like this, the testimonials are meaningless until you show me the product working. Wow me first, then build credibility. By now, I'm yawning, but only because I'm too lazy to search out the remote control to change the channel.
- I do like the offer. The value is great, but by this point, I've already given up.
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December 9, 2009
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OK, I'll say more. A few weeks back, Weezer launched their new CD, Raditude, via a new Snuggie commercial. Genius! Weezer is known to be a bit qwerky, and they have been known to launch their CDs in the past in strange ways. However, as a true As Seen On TV Fan, I see nothing strange about teaming up with the most exciting brand of the year. I can't quite figure out the math to see how I'll get a "free" CD when I have to pay $29.99 for the Snuggie, but I don't think that's really the point. Almost a million views of the spot on YouTube in less than a month? I think their goal has been fully accomplished!
December 7, 2009
What do you think?
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December 3, 2009
Here's a recent interview where AJ "objectively" reviews several of the top as seen on TV products with the cast of The View:
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Check out their original infomercial at: http://vitamix.cachefly.net/household/Videos/papa_repost/index.html
December 1, 2009
Harvest Group recently posted some instructional videos to help entrepreneurs considering using DRTV to launch their products. Here are some examples (email readers, CLICK HERE):
What makes a successful infomercial product?
Market Research - Connect to the Consumer:
The Business Side of DRTV / How to Make Money:
Other videos can be found at the Harvest Group YouTube Channel:
November 19, 2009
I saw a few "before/after" demos that made me wonder how well the product really worked, but the real time demonstration near the middle of the ad makes it look like there's no camera trickery. I'll be trying this product for sure!
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October 1, 2009
Unfortunately, the video quality below is poor, but you can also check out their full-res video on the Max Grip website.
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September 28, 2009
The stickers were originally handed out at a small gathering at Sully's house for production-crew-friends of my dad.
Later that week at the funeral, the Sullivan Crew brought a huge box full of the stickers and handed them out to EVERYONE.
Shortly after, my followers on Twitter began asking about how to get one.
So, we ordered about 2,000 more and tweeted an address to send a SASE to get them.
Before long, people began taking pictures of all the different (sometimes funny) places they were putting their stickers.
Then, TMZ ran a story about "The sticker craze that's sweeping the nation." It was then that I knew I had to take this opportunity to keep my dad's image alive.
For those of you didn't know him personally, I can tell you right now that you would've loved him. There weren't many people, upon meeting him, who didn't enjoy his company.
My dad was the type of person who would actually listen to your story, whether he was talking to a fan at a crowded airport or a longtime business partner.
His story isn't too boring in itself:
In short, he started with nothing and finished with everything he could ever want.
I hope that when you're placing your sticker, you get a positive feeling knowing that you're continuing the legacy of a good man.
My dad had the kind of sense of humor where he was in on the joke. He knew that his image was funny and he didn't mind poking fun at himself.So, as you participate in this little tribute, do it with a light heart.
As for me, I'm beyond proud of my dad's ENTIRE LIFE. He lived his life with blistering passion and a rare generosity. I had 22 amazing years with him and he taught me a lifetime's worth of lessons in a quarter of the time.
To you, the reader, thanks for helping me honor the most amazing man I've ever known."
September 25, 2009
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September 23, 2009
I've ordered my own, and will let you know if they deliver on their promise...
Check out the spot and let me know what you think.
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September 19, 2009
Thank you Allstar Marketing for taking As Seen On TV products to this level!
Details from the Allstar Marketing press release:
On Tuesday, September 15, 2009 Snuggie™ held its first-ever fashion show to display its latest colors and styles! Celebrity host Ross "The Intern" Mathews narrated the event.The Snuggie™ Fashion Show featured lights, cameras and glamorous models as they struck a pose in new Snuggie™ blankets. Of course, it wouldn't be a Snuggie™ affair without a few surprises along the way, such as canine models in the new Snuggie™ for Dogs blanket coats and the unveiling of limited edition Snuggie™ designs that will be available online and through television offers this holiday season.
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August 31, 2009
(Email readers click here)
August 27, 2009
A-Spray. Feet stink. Butts stink. Private parts stink. However, that doesn't mean that you should show people spraying these body parts on TV. Honestly, I don't have anything more I can say about this spot, but trust me, you'll enjoy it!
(Email readers click here)
Poop Trap. I'm sorry to share this video, but I can't help myself. Once you see it, you'll feel the same way. Dog lovers love their dogs. I know it sounds obvious, but many will do whatever it takes to make their dogs happy. To help them avoid the embarrassment of pooping on the ground in public, the geniuses at Poop Trap Inc. spent months, maybe years designing a device that enables dogs to poop while standing up. Much better.
In case you can't stand to watch the entire 60 seconds, you at least have to check out the scene at 0:42. I can only pray that the HD networks disallow this spot from airing so I don't have to see a close-up of a dog actually pooping into a clear plastic bag. Oh what a world that would be.
(Email readers click here)
August 14, 2009
Polar Snap Cooling Towel
August 12, 2009
Leave it to these innovative marketers to capitalize on the trend. YouTube spoofs for the ShamWow spot and the Slap Chop spot, now being marketed by different companies despite the shared spokesman, are now hitting the airwaves. In the past two weeks, I've seen these two hilarious spoofs on TV...not on YouTube!...on my real TV! Genius! The verdict is still out whether or not the tactic will work, but in the meantime, I can't get the Slap Chop rap out of my head..."you're gonna slap, slap, slap your troubles away with the Slap Chop..."
Slap Chop Rap
August 10, 2009
Some other great products that would be perfect for pets:
Proactiv for Dogs
Iron Gym for Cats (Am I the only one that finds cat pictures a bit scary?)
July 31, 2009
Before those darn dolphins swallowed all the plastic 6-pack rings, aluminum soda cans were all the rage. They were absolutely perfect!...with the minor problem that they weren't resealable. Enter Bottle Tops. Now you can add a resealable lid to your aluminum can and store opened containers in the fridge...bring it with you on your next bike ride...or turn it into a dry ice bomb.
Now roll forward to the year 2009. Plastic bottles are everywhere. Plastic water bottles in the conference room. Soda bottles at the gas station. Even the vending machine at Wal-Mart dispenses these little technological marvels that can safely be swallowed whole by even the smallest dolphins. If you live in West Virginia (no offense), maybe you haven't seen these plastic bottles yet. You will love Bottle Tops on top of your soda cans. For the rest of us, if we really want to reseal our soda, can't we just buy the bottle instead?
Click here to see the Bottle Tops website.
July 29, 2009
July 28, 2009
July 24, 2009
Pitchmen. After a week hiatus from serious infomercial production, the Discovery Channel Pitchmen show finally got back to business with a head to head infomercial competition. This time, they produced virtually the same spot for the Grater Plater - one spot starring Billy Mays and the other starring Anthony Sullivan. I was inclined to believe that Anthony Sullivan would outperform Billy simply because this was a low intensity, non-demo-intensive product. Basically, as the spot states, "it's a cheese grater and a plate." However, as most everyone else in the world would predict, Billy Mays beat out Sully by 40% and delivered a 3 to 1 ratio...a huge hit!
My only question is if Billy's spot did so much better, why is Sully's spot featured at http://www.graterplater.com/? Check out the videos for yourself and see which you think is better...
Mighty Putty Wood. Now wait a minute. I could have sworn that they told us on tonight's Pitchmen that the brand new Mighty Putty spot with Billy Mays on the HMS Bounty blew away the results of the previous version...hmmm...I couldn't find the new spot anywhere online...not even on the "official" Mighty Putty website. Strange. It makes me wonder how much of Pitchmen is true and how much is just a pitch...either way, it continues to be the BEST reality show on TV!
July 23, 2009
- Where is my remote so I can change the channel.
- Ugh, I can't find it.
- Wait a minute, what's this? Are you telling me someone came up with a solution so I never have to lose my remote again? Wow!
- And it comes with several unique pieces so I can track my phone, my keys, my remote....
Did I really eat that whole bag of Cheetos during one episode of Jon & Kate?
- Will it attach to my 3 year old?
- $200? No way.
- Wait a minute, they cut the price to $29.99.
- Now wait another minute, that's two payments of $29.99.
- That's gotta be more than $50!
- Do I really lose my remote that often? And what's wrong with always watching the same channel anyways?
- What happens if I lose the EZ Find?
And the final question is the killer. I suspect this won't sell very well, but I suppose I've been wrong before. Here's the EZ Find ad for your enjoyment:
Now where are my keys so I can get out of here?...
July 20, 2009
July 17, 2009
- Losing a toenail in a marathon.
- Accidentally spraying sunscreen in my eye.
- Watching The View.
- Realizing that I'm not in high enough of a tax bracket to be upset with Obama's tax hike.
- And...getting my arm hair stuck in a spring...there was nothing I could do to avoid pulling out a couple dozen hairs...Yikes!
I'm happy to announce that if you look for ways to torture yourself, a brand new product gently rolls across your body and pulls all the hair out from its roots. It's a path of pain. With waxing, you get all the pain over in a flash. But if that's not good enough for you, try out the Twist Away Hair Removal system to slowly and methodically pull hairs out one by one.
Value Option. If you really like this product, but can't afford the $15, you can buy a competitive product at Home Depot for $0.79. Don't say I never did anything for you.
July 16, 2009
[07.14.09 - 04:16 PM]SECOND SEASON OF DISCOVERY CHANNEL'S PITCHMEN IS A GOReleased by Discovery
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]
SECOND SEASON OF DISCOVERY CHANNEL'S PITCHMEN IS A GO
- Encore Presentation of PITCHMAN: A TRIBUTE TO BILLY MAYS to Air July 24 at 10PM ET/PT -
Discovery Channel's PITCHMEN, the 12-part series that featured the late Billy Mays II and his business partner, Anthony 'Sully' Sullivan, will be back for a second season. Because of the success of the series first season, and as a tribute to Mays' legacy, the show will continue. PITCHMEN, which is produced by Original Productions, a division of Freemantle Media, took viewers behind the curtain into the billion dollar infomercial industry, as Mays and Sullivan helped everyday men and women bring their inventions to the masses. Discovery Channel is developing the format of season two with Mays' son, Billy Mays III, Anthony Sullivan and Thom Beers, CEO of Original Productions. More information will be announced as it becomes available. A premiere date for season two of PITCHMEN hasn't yet been set.
PITCHMAN: A TRIBUTE TO BILLY MAYS, which first premiered on Discovery Channel on July 9, will re-air Friday, July 24 at 10PM ET/PT. The special pays tribute to the larger-than-life infomercial pioneer - the products he launched, the numerous inventors he helped, and how this family man from Pittsburgh became a household name, ultimately redefining television ad sales.
About Discovery Channel
Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
Founded by Thom Beers in 1997, Original Productions produces authentic non-fiction programming featuring everyday heroes in extraordinary situations, including mega-series Deadliest Catch and new hit phenomenon Pitchmen. Beers' steadfast focus on top-notch storytelling with engaging personalities in high risk circumstances has produced more than 1,000 hours of original programming since the company's inception. In February 2009, a majority stake in the company was purchased by FremantleMedia, one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company.
June 29, 2009
TV will never be the same!
June 28, 2009
Details of his passing are still sparse, but FOXNews posted what information we do know a few hours ago.
'Infomercial King' Billy Mays Found Dead in Home - Celebrity Gossip Entertainment News Arts And Entertainment - FOXNews.com
'Infomercial King' Billy Mays Found Dead in Home - Celebrity Gossip Entertainment News Arts And Entertainment - FOXNews.comPosted using ShareThis
June 26, 2009
The great news is that if you have an invention of your own and can't get an audience with TeleBrands, it only costs a few thousand dollars to work with a proven advertising producer and get your product on national television. If it makes money, TeleBrands and their counterparts will be knocking down your doors to license your product. I've had a few friends go this route with great success. The producer I know best is Harvest Group in Colorado (www.harvestgrowth.com), but there are a few others as well.
You can read the full USA Today front-page article HERE.
Or see A.J.'s interview below:
June 23, 2009
I'm not sure I've ever seen an offer quite this extensive...for $19.99, they somehow give you a stuffed neck pillow, an inflatable travel pillow insert, a Cozy "arm hammock," a fleece blanket, a fleece scarf, an eye mask and a travel case. I recently purchased a neck pillow in the airport for $20 by itself!
June 19, 2009
Comfort Wipe. Intrigued? One of my all-time favorite lines from any movie is in Adam Sandler's Big Daddy, when the little boy gets all excited and exclaims "I wipe my own A#@, I wipe my own A#@!" That is a monumental achievement in a child's life. The first wipe. For parents, it's an even more monumental occasion since it's the last time they will have to wipe their bums for them. Over the course of several decades, though, wiping your rear gets less and less exciting. I must say that I actually don't even enjoy the experience any longer. However, I do look forward with worry and anxiety for the day that I will no longer be able to wipe myself. For those that are getting closer to that undesireable destination, there's now a product that promises to give you a few extra days of control...a few extra days where you can still wipe yourself without help from the attending nurse. I guess for even a few extra days, I would pay anything. Yes, this is a REAL product...check out their website.
June 18, 2009
June 9, 2009
Well, after being banned from the air waves - a ruling came down several years ago that Kevin couldn't sell anything on TV with the exception of books (huh?). Rather than being beaten down by this hurdle, he went on to sell millions of copies of "Natural Cures They Don't Want You To Know About." This was followed up by his smashing success, "Debt Cures They Don't Want You To Know About." Next came "The Weight Loss Cure They Don't Want You To Know About." You get the idea. I've heard from a very reliable source on YouTube that he's ready to launch one of the following as his next big success:
- Federal Stimulus Package Cures They Don't Want You To Know About
- Global Warming Cures They Don't Want You To Know About
- Cures For Infomercial Scams I Don't Want You To Know About
It's easy to judge Kevin Trudeau. I wrote him off years ago when I first heard about his chastisement from the FTC. However, a recent ruling came down against him for $37MM in response to supposed fraudulent claims made in his "Weight Loss Cure"advertising. Read his bio on Wikipedia (http://en.wikipedia.org/wiki/Kevin_Trudeau), and you're sure to come to the same conclusion...BUT, watch this video of a recent "television" interview and you may change your mind...a great example of just how convincing he can be...even when you want to hate him...
There are several more videos in the long interview...I just wanted to give you a small taste here...
June 5, 2009
Shark Tank is essentially a forum where inventors pitch their business ideas to a panel of investors in an attempt to convince these millionaire investors to share their own money to launch the entrepreneurs' dreams. The panelist that is sure to capture our attention is Kevin Harrington. As the founder of OmniReliant Holdings, Kevin has been a mainstay in the DRTV industry for years. You may remember it was his brother that funded the Dual Saw on Pitchmen a few weeks back.
Check out the trailer for the show:
...and compare with the U.K. version, Dragon's Den:
June 3, 2009
iCan Health Insurance: Pure genius. Getting Billy Mays involved in an insurance ad was a very creative idea. We have so many insurance options, and most of us are hesitant to trust a brand we're not familiar with. iCan smartly linked up with Billy to bring credibility to the company. Also, the positioning of the ad is ideal for our economic times...healthy insurance for everyone. I haven't seen this ad show up in the rankings, but I'm sure it will be a continued success if the business that backs it up is legitimate...or until our U.S. government starts to provide free insurance to everyone...
New Awesome Auger: Seasonal products don't work on DR. Power tools cannot be successful in a 2-minute infomercial. We've heard claims like these before, and, frankly, I'm surprised Billy took on this product in the first place. However, ever since its first airing, the Awesome Auger has been a steady hit each summer, and 2009 appears to be no different. Is it Billy's attention grabbing personality? Is it because of the powerful demos that make it look like your household drill can rip up even the toughest problems in your backyard? I'm not sure, but this is certainly one of those ads you can't turn off when it comes on. Expertly done, and very compelling...not that I'll ever buy an Auger, but I still love the entertainment value of the ad...
June 1, 2009
May 26, 2009
Spin Gym. "It doesn't look like you're doing much..." Yes, that is an actual quote from the spot, and pretty much sums it all up. I love this product. Ingenious. I'm just a bit skeptical that it will do much of anything. I guess it probably works as well as the Health Rider that my grandpa bought from an infomercial in the 80's...and I suppose they are, as usual, targeting the couch workout crowd...
If the pricing in the ad is a bit high for you, I've found a way to make your own for cheap. Just use a button and a string, as shown by this 6-year old girl, and pull the string tight to see the button spin. It's fun AND a workout!Unlike the Spin Gym, the button and string gym does NOT promise results, so don't email me to get your $0.05 back! See one unsatisfied customer below, and be warned.
May 25, 2009
May 22, 2009
The venerable Snuggie is just a backwards robe. I'm sorry to spoil it for you if that wasn't clear to you before, but it's pretty clear unless you've never danced in a backwards robe before. The Wearable Towel is, however, a 100% new idea. There has never been a mass-marketed towel with arm holes before...but that doesn't mean that it's a good idea. See if you can keep up while I explain the complexities behind why the Snuggie is a HUGE success, and the Wearable Towel....well, not so much. Yes, you could wear a bathrobe backwards if you want to keep warm while sitting on the couch and working the remote control, but you wouldn't wear a robe backwards to keep warm. Whereas, you CAN wear a robe after you towel off in the bathroom, and it will provide all the benefits of the Wearable Towel without looking weird. I own a robe, so I won't buy a Wearable Towel.
Now for my male audience. If you want to be cool, sexy, fun, exciting and hopelessly interesting, then buy a Wearable Towel and wear it as a toga when you go to the beach. Then, please take pictures of yourself at the beach and send to me. I will gladly share with my thousands of readers to show just how cool you are.
May 20, 2009
Grab-It. Sadly, I am unable to link their video here, but you can check out the Grab-Itinfomercial at http://www.4grabit.com/. Now This is truly a unique idea! Unless you are a professional carpenter, I guarantee that you have stripped quite a few screws in your day...and if you are a professional carpenter, you have certainly stripped even more screws. The GrabIt simply removes stripped screws. Nuff Said. But if you really want to see what else can be said in a -minute infomercial, check out their website.
May 19, 2009
May 18, 2009
May 15, 2009
...not an original phrase, I know, but it couldn't be more fitting for the new Dot-A-Lot ad. The music and announcer are non-stop, in-your-face and INCREDIBLY ANNOYING! IN FACT, FOR ME, WATCHING THIS AD IS LIKE READING AN EMAIL WRITTEN IN ALL-CAPS...ANNOYING ISN'T IT?!? With all that said, is this really what kids' products are coming to? I remember when I was growing up that I could entertain myself for hours with just a paper and pencil. Sometimes, we couldn't even afford the pencil. But today, there is an endless supply of tools to help aspiring artists begin their careers as soon as they are old enough to wipe their own behinds. Dot-A-Lot clearly makes a lot of dots, but it should receive more praise for making me so dizzy that I couldn't dial the phone to purchase... I don't think I'm alone. When I went to http://www.getdotalot.com/ to check it out, the site is no longer available. Maybe I mistyped the address...I don't know...I'm still a bit dizzy.
May 14, 2009
Heel Stick. I reviewed the Heel Stick ad in March, 2009. I wasn't singing it's praises, primarily because I REALLY don't like looking at feet...especially in HD! However, according to last night's airing of Pitchmen, the media test for Heel Stick was a success - a 2.5 ratio, or $25,000 in revenue for every $10,000 spent on media. I'm surprised to see that their website isn't showing up early on Google...so I'm hoping the product continues to be successful. I'd love to see more of the Pitchmen ads successful, so here's hoping they start to show up. Check out the ad:
May 12, 2009
On the contrary, the Hydrolyze Eye Treatment was expertly executed. Beautiful eyes...beautiful models. If I didn't already have perfect eyes with no wrinkles of my own, which is why I feel so comfortable judging the wrinkles of others, then I would be tempted to buy. When you watch these ads, pay attention to the difference. You can easily predict which will be the hit.
May 9, 2009
Check out the amazing demos in this infomercial: