August 12, 2009

Funny videos. Can they sell?

The last couple of years have turned infomercials into loud fixtures in pop culture. Billy Mays, may he rest in peace, hit true celebrity stardom appearing on all the late-night talk shows and starring in his own hit documentary, Pitchmen, on the Discovery Channel. The Snuggie inspired pub crawls all over the country, and actually made it into prime time in product placements that billion-dollar brand managers only dream of. Vince, "Sham-Wow," Schlomi was everywhere on the airways, and not just his news clips from beating up the Miami hooker. YouTube infomercial spoofs generated MILLIONS of views in weeks. Crazy!

Leave it to these innovative marketers to capitalize on the trend. YouTube spoofs for the ShamWow spot and the Slap Chop spot, now being marketed by different companies despite the shared spokesman, are now hitting the airwaves. In the past two weeks, I've seen these two hilarious spoofs on TV...not on YouTube!...on my real TV! Genius! The verdict is still out whether or not the tactic will work, but in the meantime, I can't get the Slap Chop rap out of my head..."you're gonna slap, slap, slap your troubles away with the Slap Chop..."

Slap Chop Rap

ShamWow! Melody


admin said...

that's very good info
i think i will put some my own blog :D
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