August 31, 2009

Mesh One

Mesh One. "The folding chair you'll want to show off!" I never thought I'd see a 2-minute commercial hawking a folding chair, but the spot is actually pretty entertaining. The chair just sits there, but the demonstrations bring it to life. I must admit that I've actually tried this chair, and it's super comfortable.

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August 27, 2009

Are these real infomercials?

Kudos to Jordan Pine, from SciMark. He found some real doozies this week.

A-Spray. Feet stink. Butts stink. Private parts stink. However, that doesn't mean that you should show people spraying these body parts on TV. Honestly, I don't have anything more I can say about this spot, but trust me, you'll enjoy it!

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Poop Trap. I'm sorry to share this video, but I can't help myself. Once you see it, you'll feel the same way. Dog lovers love their dogs. I know it sounds obvious, but many will do whatever it takes to make their dogs happy. To help them avoid the embarrassment of pooping on the ground in public, the geniuses at Poop Trap Inc. spent months, maybe years designing a device that enables dogs to poop while standing up. Much better.

In case you can't stand to watch the entire 60 seconds, you at least have to check out the scene at 0:42. I can only pray that the HD networks disallow this spot from airing so I don't have to see a close-up of a dog actually pooping into a clear plastic bag. Oh what a world that would be.

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August 14, 2009

Use a towel to get cool

New idea? I'm not sure. However, in late July, I saw two products that are virtually the same concept to try and tackle the problem of keeping cool in the summer. Here's the idea: take the product, whichever of the two you choose, soak in water and snap it in the air to instantly make it cooler than the outside air temperature. Which spot is better? Clearly, the first one is going low budget with their test and the second spent more time working on production quality. Does it matter? See for yourself:


Polar Snap Cooling Towel

August 12, 2009

Funny videos. Can they sell?

The last couple of years have turned infomercials into loud fixtures in pop culture. Billy Mays, may he rest in peace, hit true celebrity stardom appearing on all the late-night talk shows and starring in his own hit documentary, Pitchmen, on the Discovery Channel. The Snuggie inspired pub crawls all over the country, and actually made it into prime time in product placements that billion-dollar brand managers only dream of. Vince, "Sham-Wow," Schlomi was everywhere on the airways, and not just his news clips from beating up the Miami hooker. YouTube infomercial spoofs generated MILLIONS of views in weeks. Crazy!

Leave it to these innovative marketers to capitalize on the trend. YouTube spoofs for the ShamWow spot and the Slap Chop spot, now being marketed by different companies despite the shared spokesman, are now hitting the airwaves. In the past two weeks, I've seen these two hilarious spoofs on TV...not on YouTube!...on my real TV! Genius! The verdict is still out whether or not the tactic will work, but in the meantime, I can't get the Slap Chop rap out of my head..."you're gonna slap, slap, slap your troubles away with the Slap Chop..."

Slap Chop Rap

ShamWow! Melody

August 10, 2009

Snuggie for Dogs

Snuggie for Dogs. I first heard about this concept about a month ago, and I have to admit that I thought it was a real stretch for the brand. However, the spot was well done and makes the product pretty compelling. "Why would my dog need a Snuggie?" is the question I first asked myself, but now I'm saying, "how did my dog ever survive without a Snuggie!" Dog sweaters are a pain. This looks easy to wear. It's as simple as that. Check out the spot to see what you think:

Some other great products that would be perfect for pets:

ShamWow/UrineGone combo

Proactiv for Dogs

Iron Gym for Cats (Am I the only one that finds cat pictures a bit scary?)