February 26, 2010

Cami Secret. Custom cleavage.

Cami Secret.  "You love that low cut top for going out at night.  But in the office, it's just not right."  This ad had me cracking up for the first 30 seconds.  There are a ton of great one-liners.   "You can decide just how much cleavage you'll show."  Then, I realized, it's actually a pretty cool idea.  Also, through countless posts, I've come to realize that the products I'm most tempted to poke fun at turn out to be the biggest hits. 

Am I too tainted by my love for infomercial products, or is this a pretty cool idea?  Let me know what you think.

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Cami Secret

February 19, 2010

Sleep Toasty. My dream come true.

Sleep Toasty.  Ever since I was a child, I have cherished climbing into bed and fending off the chilly night air as I cuddled up and fell asleep.  When I was 6, I cuddled with a teddy bear.  Now that I'm a bit older, I cuddle up with my body pillow.  Most nights are absolute bliss.  You know the feeling: cold toes and fingers gradually warming up as you drift off to sleep...there's nothing better. 

Unfortunately, some nights it seems impossible to warm up.  Wool socks.  Sweat pants.  Fleece shirt.  These solutions certainly warm you up, but it's just not the same.  I've looked for years for a solution, and Telebrands has found the answer -- Sleep Toasty.  The technology is simple: combine tinfoil with a fleece blanket. 

They claim the technology comes from NASA, which I guess is true, but it's still really just tinfoil.  At any rate, anyone that has completed a marathon and wrapped up with a thin foil blanket at the finish line realizes that this material can do wonders for maintainig your body temperature, even when tiny drips of perspiration are quickly evaporating from your entire body. 

Ingenious!  Combine thin foil warming properties with comfy fleece.  I get it.  If I get it, then you probably do too.  I'm concerned this product, although a needed and believable concept, won't sell.  With it's 1970's light tan color, it looks too much like my grandma's blankets...or maybe too sterile.  If they were too launch stylish colors, this could be a real winner.  On the other hand, the need for the product could outweigh its weaknesses.  For now, we'll just have to wait and see if this one will stick around.

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February 12, 2010

Tomato Juice Slushie

The Original Slush Mug.  Not that you would, but you could enjoy a tomato juice slushie if you wanted to.  The proposition is simple: 1. freeze mug liner, 2. pour in your favorite beverage, 3. wait....wait....wait...and voila!  a delicious slushie from any drink in your cupboard.  FUN!

Just think of the slushies you could make....
  • Mylanta...not sure what this does, but anyone for chalky frozen goodness?
  • Slim Fast...but head freeze even faster!
  • Metamucil...might as well enjoy it both ways...there's a funny line from a movie here....any help?
  • Root beer...sounds boring now, doesn't it!
  • Water...that would be cool!
  • Acai...may then I could swallow that garbage.
  • Hot Chocolate...how would that work?
Email me your funniest slushie idea and win $10...

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February 8, 2010

Best Super Bowl Ad...Ever!

Super Bowl Ads.  Sadly, there were no direct-response spots during the Super Bowl this year (we'll always be grateful for the 2009 CashForGold.com spot, link here), but it was still a fun night, no matter who won the game.  Here's my non-scientific breakdown of the 2010 Super Bowl commercials: 83% are male-centric.  26% are selling cars.  31% are selling beer.  22% are selling snack food.  91% are funny.  93% of the funny ads do nothing to truly drive the brands they are trying to sell.  This year, Google shook things up.  They launched an ad that cost less than $500 to edit (you could do your own on an iMac) and $2,600,000 to air.

It was captivating.  Interesting.  Probably not funny, but it still managed to grab your attention.  Google understands that everyone recognizes their brand.  If someone is using Yahoo! or one of the other "has been" brands to search the Internet, there is likely a specific reason for the shunning of Google, and at this point, Google is not going to overcome the objections of this 1% of the Internet audience.  Google's path to growth is not to be gained through gaining market share, but rather by growing the market.  To grow, people need to search more.  This ad, "How to Impress a French Woman," gets you thinking..."I can solve any problem on the Internet."  "I can DO ANYTHING!!!!...with the help of the Internet....and Google."  Brilliant!  This is a far cry from the year 2000 dot com commercials that were hilarious but did nothing to drive sales. 

Snickers somehow figured out how to be funny and stay on message with their advertising with the "Betty White" commercial.  You have to love the line, "...that's not what your girlfriend says..." coming from Betty White!  Yet the message is clear, "Snickers satisfies your hunger and restores your energy to keep you going."  I got it.  We all got it.  Genius!

Now I'm not a total bore.  Like many of you, I laughed out loud at a few of the ads.  Here are a couple of my favorites...

I just don't see you buying more Doritos or finding a job on careerbuilder.com because of these ads.

What were your favorite spots?