Super Bowl Ads. Sadly, there were no direct-response spots during the Super Bowl this year (we'll always be grateful for the 2009 CashForGold.com spot, link here), but it was still a fun night, no matter who won the game. Here's my non-scientific breakdown of the 2010 Super Bowl commercials: 83% are male-centric. 26% are selling cars. 31% are selling beer. 22% are selling snack food. 91% are funny. 93% of the funny ads do nothing to truly drive the brands they are trying to sell. This year, Google shook things up. They launched an ad that cost less than $500 to edit (you could do your own on an iMac) and $2,600,000 to air.
Snickers somehow figured out how to be funny and stay on message with their advertising with the "Betty White" commercial. You have to love the line, "...that's not what your girlfriend says..." coming from Betty White! Yet the message is clear, "Snickers satisfies your hunger and restores your energy to keep you going." I got it. We all got it. Genius!
What were your favorite spots?