June 26, 2009

Interview with an infomercial king

Telebrands CEO A.J. Khubani gave an extensive interview to USA Today regarding the DRTV industry and how inventors can reap huge rewards by bringing their products to Telebrands or a similar company for nationwide marketing. The interview gives a great behind-the-scenes look into the fast-growing infomercial world. A.J. reveals that his private company spent over $300MM on television advertising last year, more than nearly all major consumer product companies. With that advertising spend, you can estimate Telebrands revenues at $750MM to $1 Billion, including retail and international. Wow!

The great news is that if you have an invention of your own and can't get an audience with TeleBrands, it only costs a few thousand dollars to work with a proven advertising producer and get your product on national television. If it makes money, TeleBrands and their counterparts will be knocking down your doors to license your product. I've had a few friends go this route with great success. The producer I know best is Harvest Group in Colorado (www.harvestgrowth.com), but there are a few others as well.

You can read the full USA Today front-page article HERE.

Or see A.J.'s interview below:


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