Telebrands CEO A.J. Khubani gave an extensive interview to USA Today regarding the DRTV industry and how inventors can reap huge rewards by bringing their products to Telebrands or a similar company for nationwide marketing. The interview gives a great behind-the-scenes look into the fast-growing infomercial world. A.J. reveals that his private company spent over $300MM on television advertising last year, more than nearly all major consumer product companies. With that advertising spend, you can estimate Telebrands revenues at $750MM to $1 Billion, including retail and international. Wow!
The great news is that if you have an invention of your own and can't get an audience with TeleBrands, it only costs a few thousand dollars to work with a proven advertising producer and get your product on national television. If it makes money, TeleBrands and their counterparts will be knocking down your doors to license your product. I've had a few friends go this route with great success. The producer I know best is Harvest Group in Colorado (www.harvestgrowth.com), but there are a few others as well.
You can read the full USA Today front-page article HERE.
Or see A.J.'s interview below: