December 7, 2009

New Infomercial Format? - UnReel

UnReel, the "gardening hose management system."  Doesn't sound too exciting.  However, what this spot lacks, it makes up for in creativity.  The "Product Patrol" is on call to review the product in an infomercial format making it seem to be an objective review.  To the host's surprise, the UnReel works just as it promises!  Seems a bit shameless, but I like it.  One could criticize Vince "Shamwow" Offer for being over the top cheesy in selling his products, but it works.  Billy Mays was infamous for his yelling through the television.  But, these hosts are memorable because they are different.  I applaud the creativity of the UnReel team.  They are solving a real, everyday problem, and they are marketing in a new and unique way.  I suspect that viewers will easily see through the "shameless" approach, but it just might be enough to break through the clutter.

What do you think?

UnReel Spot:

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