PineappleTwist. A twist on an age old product, the knife. Anthony Sullivan stars in this riveting infomercial touting the benefits of a retrofitted hand drill that can be used to slice pineapples quickly and easily. Like many of you, I love Anthony Sullivan, but I'm not sure he'll be able to turn this product into the next Swivel Sweeper. What are the first food products that come to mind when you think about successful infomercials? Perfect Brownie? Big City Slider? Big Top Cupcake? These are targeted perfectly for infomercial land. Tons of fat, and tons of sugar....but pineapples? Who eats fruit anymore? And when we do buy pineapples, they are already peeled and canned.
Here are some better ideas for the inventor:
Pineapple ice cream maker.
Guide to making canned pineapple taste like fresh pineapple.
Pineapple donut fryer.
Trans fat in a can (nothing to do with pineapple, but it sure would make my Oreos taste better!).
The infomercial? Well, not Sully's best work, but it probably fits the personality of the product. See what you think:
Email readers, see the Pineapple Twist infomercial HERE!
Sticky Wicky. "If you've got a cat or a dog, a chicken, a frog, an alligator, a cat or a snake, you know when they started shedding what a mess those varmints make, you need a roller, a sticky roller." I can't get that song out of my head! Masterful job of annoying me to the point that I will never forget this product.
"It uses special...patented...rotation...gription action." The product is so simple, but what a great job of turning it into something special!
"Made out of silicone and rubber...girl's best friend." Somehow, Vince "Sham Wow" Offer pulls off the sexual muses much more successfully. With this ad, I just felt a little dirty. Not good for a cleaning product.
"Pick up...the kids from school." Still not laughing, but also, I still can't get that song out of my head!
Then....magically...we get into the demos. Very nice. Rinses easily. Sticks to a mirror. Very simple, but effective. Not sure I would have chosen this pitch approach or this pitchwoman, but something seems to be clicking. If you can get over the low end production quality, and the annoying song, then this just might be a decent hit. My only question is how this is different from those $2.99 rollers you can buy at Wal-Mart with 3M tape serving the same function. Is it worth it to have one made out of silicone? Maybe.
You have to see the video for any of this to make sense:
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