July 28, 2010

PineappleTwist. Like a knife, only better!

PineappleTwist.  A twist on an age old product, the knife.  Anthony Sullivan stars in this riveting infomercial touting the benefits of a retrofitted hand drill that can be used to slice pineapples quickly and easily.  Like many of you, I love Anthony Sullivan, but I'm not sure he'll be able to turn this product into the next Swivel Sweeper.  What are the first food products that come to mind when you think about successful infomercials?  Perfect Brownie?  Big City Slider?  Big Top Cupcake?  These are targeted perfectly for infomercial land.  Tons of fat, and tons of sugar....but pineapples?  Who eats fruit anymore?  And when we do buy pineapples, they are already peeled and canned. 

Here are some better ideas for the inventor:
  • Pineapple ice cream maker.
  • Guide to making canned pineapple taste like fresh pineapple.
  • Pineapple donut fryer.
  • Trans fat in a can (nothing to do with pineapple, but it sure would make my Oreos taste better!).
The infomercial?  Well, not Sully's best work, but it probably fits the personality of the product.  See what you think:

Email readers, see the Pineapple Twist infomercial HERE!


Ellen said...

That would be really pretty cool awesome video. Pretty insightful post. Never thought that it was this simple after all. I had spent a good deal of my time looking for someone to explain this subject clearly and you’re the only one that ever did that. Kudos to you! Keep it up.


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