Pitchmen, Sept 2, 2010: Fridge Locker vs. Rx Locker vs. ShaveMate

Pitchmen Review, Sept 2, 2010.   Check out videos from this week's Pitchmen episode starring Anthony Sullivan.

Update: Pitchmen has been delayed until Q1 2011. This episode will air in January or February.

Fridge Locker Infomercial:


Rx Locker, with Dr. Drew Pinsky, on The View:


ShaveMate Infomercial:

EZ Stringer. Never take off your sweatpants again!

EZ Stringer.  The recession is hitting all of us pretty hard.  The one positive I've experienced is that I've been able to wear sweatpants more often.  What used to be the norm only for a jog along Lakeshore Drive has now become my most consistent fashion.  Taco Bell doesn't care if I'm wearing sweatpants as I go through the drive-thru.  Netflix still delivers movies to me....they don't care if I'm wearing pants at all!  The more you wear sweatpants, the more comfortable they get.  Then one day...the drawstring comes out in the wash, and your perfectly conditioned sweatpants are now useless.

My only solution is to gain 50 pounds so the pants hold themselves up....until now!  Introducing EZ Stringer...the easy way to restring your drawstrings.  I honestly can't believe no one has thought of this before!  So I'm off to dumpster dive for my cherished sweatpants...I miss them....

Check out the infomercial if you haven't seen it already:

Email Readers CLICK HERE!

Time Magazine's Top 25 Funniest Infomercials of All Time

Check out this link to see the entire list.  Topping the list are two of my favorites, the Hawaii Chair and the Tiddy Bear.  There are some recent spots that show up on the list as well: Cami Secret, Shake Weight for Men, and more.  You can see videos of each of the infomercials here.

Pitchmen, August 26, 2010. Clean Sweep vs. Secure Sleeve vs. Select-A-Wrench

08/26/10 Pitchmen.  On this week's Pitchmen episode, we see Anthony Sullivan testing three very different products:   OnTel Products' Clean Sweep, the latest successor to the Swivel Sweeper.  ID Stronghold's Secure Sleeve, a unique protection device to keep identity thieves away from your credit card numbers.  And, a young inventor's Select-A-Wrench.

Clean Sweep.  The Swivel Sweeper has been a huge success for OnTel Products and for Anthony Sullivan.  To date, they have sold well over 20MM units worldwide.  The company has toyed with minor changes to the product in an attempt to keep the marketing campaign alive, but the Clean Sweep is there first real change in years.  It combines microfiber with the Swivel Sweeper sweeping action.  Look for this to awaken a tired brand, especially with the PR help of the Discover Channel's Pitchmen.

ID Stonghold's Secure Sleeve.  Eh?  Have you ever heard of someone having their identity stolen from a passerby?  If you have to explain the problem, then the infomercial will never convince the consumer to pick up the phone and place an order.  They'll wait to hear it on the news or from a friend firsthand.  It's starting to look like Sully is accepting any product for Pitchmen as long as the client has money.  Can you effectively use Pitchmen as a PR vehicle for your product, even if the infomercial, by itself, has little chance of success?  I guess we'll have to wait and see.  They claimed a super-successful test market, but I haven't been able to see the spot anywhere...have any of you had any luck?  Other than a few small news stories that have already been commented on?  On 9/2/10, we'll see two more products that are clearly being marketed via Pitchmen rather than being able to stand on their own, Fridge Locker and RX Locker.  I'll discuss them in more detail next week.

Check out the product's website HERE.

Select-A-Wrench.  Great tear-jerking story about a young kid with passion and a pretty good idea.  Sounds like we'll have to wait a couple of years to see if it's going to work....not sure why....

You can see many of Sully's and Pitchmen's successes and failures HERE:

Sully Store. Buy Pitchmen Anthony Sullivan's products.

Sully Store.  Many of my readers are huge Pitchmen and Anthony Sullivan fans.  I receive a constant stream of emails asking where to review Sully's products.  He has finall set up a website with all his successful products.  Here's a link to the site, "Sully's Store." As of today, the link includes the following products, and he's adding more daily. 

• Ba'Noodle
• Cold Fire (First aired 8/19/10)
• Omni DualSaw (First aired during the 2009 Pitchmen season)
• EZstringer
• Fridge Locker (Airs 9/2/10)
• Grill Glove
• HexLight (First aired 8/19/10)
• Jupiter Jack (First aired during the 2009 Pitchmen season)....9MM units sold to date!
• Mighty Thirsty (First aired 8/19/10)
• ShaveMate
• Smart Mop (An old Sully favorite!)
• Tater Tornado
• Clean Sweep (The latest Swivel Sweeper introduction, hopefully it will be added soon!)

Generally, you can see the latest Pitchmen winners posted on the day that Pitchmen airs on the Discovery channel.  I'll continue to update this post as new products are added.