Sully Store. Buy Pitchmen Anthony Sullivan's products.

Sully Store.  Many of my readers are huge Pitchmen and Anthony Sullivan fans.  I receive a constant stream of emails asking where to review Sully's products.  He has finall set up a website with all his successful products.  Here's a link to the site, "Sully's Store." As of today, the link includes the following products, and he's adding more daily. 

• Ba'Noodle
• Cold Fire (First aired 8/19/10)
• Omni DualSaw (First aired during the 2009 Pitchmen season)
• EZstringer
• Fridge Locker (Airs 9/2/10)
• Grill Glove
• HexLight (First aired 8/19/10)
• Jupiter Jack (First aired during the 2009 Pitchmen season)....9MM units sold to date!
• Mighty Thirsty (First aired 8/19/10)
• ShaveMate
• Smart Mop (An old Sully favorite!)
• Tater Tornado
• Clean Sweep (The latest Swivel Sweeper introduction, hopefully it will be added soon!)

Generally, you can see the latest Pitchmen winners posted on the day that Pitchmen airs on the Discovery channel.  I'll continue to update this post as new products are added.

Pitchmen: ColdFire vs. HexLight

Cold Fire vs. Hexlight: Pitchmen Prediction.  Sadly, Billy Mays is no longer with us as the 2nd season of  Pitchmen begins airing on The Discovery Channel August 19, 2010.  Anthony Sullivan is back in full force, and begins with his now infamous 2 product pitch-off format.  In this season premiere, Cold Fire is pitted against Hexlight.

Fire prevention vs. a new flashlight.  Hmmm.....normally prevention products don't sell well on TV, but Cold Fire broke through.  Hexlight, on the other hand, is in the midst of clutter on TV with several "unique" flashlights being tested.  Jordan Pine wrote a great explanation on why the fourth to market rarely succeeds on TV, especially when flashlights have been tested without success.  Can this be the first to really make it this year...unlikely.  Even on the Pitchmen TV show, where exaggeration is the norm, they claimed that first year sales are expected to hit $3MM.  In the infomercial world, that means it will be relegated to catalogs and web campaigns.  Check out Jordan's article HERE.

Cold Fire, on the other hand, is the first to the infomercial market in the fire extinguisher category.  Normal fire extinguishers are difficult to operate and they leave behind a toxic residue.  Cold Fire is as easy to operate as a can of hairspray (although I've found that hairspray is not nearly as effective at extinguishing fires...).  Every home in America should have at least one fire extinguisher, and the alternative to Cold Fire is usually more expensive....so why shouldn't this work?...especially, with the now famous Anthony Sullivan as the Pitchman, Cold Fire should be one of the more successful infomercials of 2010.


Check out the Cold Fire infomercial HERE.


Check out the HexLight infomercial HERE.

Looking for all the Pitchmen winning products?  Check out Anthony Sullivan's web store for Cold Fire and many others:

Slim T's. Be fat and look slim!

Slim T's.  Weight loss infomercials have always been a favorite of mine.  Diet pills help you burn calories and lose weight without changing your donut-filled diet.  Sure, you'll feel jittery all day, but that's better than feeling fat all day, right?  Besides, diet pills worked wonders for Anna Nicole Smith!  Infomercials for ab exercise devices promise ripped abs in only minutes a day.  They don't mention the fact that you probably need to lose the 70 pounds of jelly belly around your midsection before anyone will be able to see a hint of a six pack, no matter how many stomach crunches or ab circles or tummy twists you do.  P90X, Insanity, Windsor Pilates, Tai Bo and countless other DVDs probably do work if you can stick to their impossible routines.  I tried P90X, but, like all you other fatties out there, I only lasted a couple of weeks.  It sounded so simple....90 days to a tight and firm body.  I was smart enough to realize that watching the DVDs wasn't enough, but I didn't realize that I would be in so much pain after my first P90X workout that I wouldn't be able to get out of bed the next morning.  Then, I read the instructions, and the promised weight loss only seemed to come about if you stuck to their rigid diet of celery and $60 protein powder.

Ugh!  Weight loss just isn't as easy as infomercials promise.  Until now!  Introducing Slim T's...the revolutionary way to not appear sloppy and fat without having to go on any crash diet, killer workout routines or dangerous drug regimens.  Simply squeeze into this 11 year old boy sized wife beater Slim T and voila!, you can instantly see your feet...even if you can't feel them anymore as the blood rushes to your heart in full survival mode as your gut is squeezed through to your spine.  Sounds painful...but I assume they feel like the ladies' counterpart, the Kymaro Body Shaper...which actually isn't that bad.  And, as a side benefit, there is no way to fit a cheeseburger AND a milkshake in your belly wearing one of these tight shirts.  Other side benefit...you can still wear your 1976 Nike tank top and no one will see your Slim T hiding securely below.


Email Readers Click Here to See the INFOMERCIAL!

PineappleTwist. Like a knife, only better!

PineappleTwist.  A twist on an age old product, the knife.  Anthony Sullivan stars in this riveting infomercial touting the benefits of a retrofitted hand drill that can be used to slice pineapples quickly and easily.  Like many of you, I love Anthony Sullivan, but I'm not sure he'll be able to turn this product into the next Swivel Sweeper.  What are the first food products that come to mind when you think about successful infomercials?  Perfect Brownie?  Big City Slider?  Big Top Cupcake?  These are targeted perfectly for infomercial land.  Tons of fat, and tons of sugar....but pineapples?  Who eats fruit anymore?  And when we do buy pineapples, they are already peeled and canned. 

Here are some better ideas for the inventor:

• Pineapple ice cream maker.
• Guide to making canned pineapple taste like fresh pineapple.
• Pineapple donut fryer.
• Trans fat in a can (nothing to do with pineapple, but it sure would make my Oreos taste better!).

The infomercial?  Well, not Sully's best work, but it probably fits the personality of the product.  See what you think:


Email readers, see the Pineapple Twist infomercial HERE!

Sticky Wicky. The new Sham Wow?

Sticky Wicky.  "If you've got a cat or a dog, a chicken, a frog, an alligator, a cat or a snake, you know when they started shedding what a mess those varmints make, you need a roller, a sticky roller."  I can't get that song out of my head!  Masterful job of annoying me to the point that I will never forget this product.

"It uses special...patented...rotation...gription action."  The product is so simple, but what a great job of turning it into something special!

"Made out of silicone and rubber...girl's best friend."  Somehow, Vince "Sham Wow" Offer pulls off the sexual muses much more successfully.  With this ad, I just felt a little dirty.  Not good for a cleaning product.

"Pick up...the kids from school."  Still not laughing, but also, I still can't get that song out of my head!

Then....magically...we get into the demos.  Very nice.  Rinses easily.  Sticks to a mirror.  Very simple, but effective.  Not sure I would have chosen this pitch approach or this pitchwoman, but something seems to be clicking.  If you can get over the low end production quality, and the annoying song, then this just might be a decent hit.  My only question is how this is different from those $2.99 rollers you can buy at Wal-Mart with 3M tape serving the same function.  Is it worth it to have one made out of silicone?  Maybe.

You have to see the video for any of this to make sense:

Email Readers CLICK HERE!....you must!